Often, user experience or UX is defined as the emotions or attitudes humans have after seeing a design. What they experience is generally called user experience. And, as designers, how do we step into this challenging human psychology field?
Three powerful principles guide every design psychology and thus human psychology for an improved user experience. So without any further, let’s learn those three principles!
Even while implementing high-end designs, you have to keep ‘human’ at the center of the stage.
The Serial Position Effect
German psychologist Hermann Ebbinghaus launched this term based on his studies on short and long-term memory. This principle also states the ‘Primacy Effect,’ where things are better learned or can be remembered when presented as listicles.
A designer has to consider this to improve user experience to a greater extent. Based on this principle, you can facilitate the ability of users to recognize, recall, and organize the data consolidated in the listicle format.
The Von Restorff Effect
When lots of similar elements are already being used in a design, it becomes a little boring even though it complies with the similarity rule. However, as designers, we can still switch to a different approach where we are also not violating the similarity rule. And, this is what ‘The Von Restorff Effect’ principle is all about!
To apply this principle, you’ve to apply a distinction in your design to make it more memorable. You may often see such a distinctive design element when you come across, two similar or exact yet different action buttons like ‘Cancel’ and ‘Submit’.
To further exercise this design principle, sizes, shapes, colors, font styles, etc. are typically considered.
Principle of Least Effort
The main motto behind this design is don’t overload your users with confusion or thinking. Here, we need to think of special design elements that provoke a quick user action without them thinking a lot.
Therefore, users can get their desired task done with the least possible amount of mental or physical energy if applied to every design psychology. As UI/UX designers, we ensure that the steps needed by users to take an action are minimal to the extent possible.